Retail Expert Predicts Price Increases Due to Tariffs in 2026

November 21, 2025 - 13:14

As we look beyond the 2025 holiday shopping season, retail expert Lauren Murphy forecasts significant price increases for consumer goods in 2026, primarily driven by tariffs. Murphy, who serves as the Managing Director of Retail Finance at Wells Fargo, shared her insights on the evolving retail landscape and consumer sales trends during a recent discussion.

According to Murphy, the anticipated rise in retailer inventory prices will have a direct impact on consumers, potentially affecting their purchasing decisions in the coming years. This trend is particularly concerning as shoppers prepare for major sales events like Black Friday and Cyber Monday, where discounts are typically expected.

Murphy's analysis suggests that while consumers may be looking for bargains during these high-traffic shopping days, they could face higher prices due to the ongoing effects of tariffs. As retailers adjust their pricing strategies in response to increased costs, consumers may need to brace for a shift in the retail environment as 2026 approaches.